Our Story

From our beginnings in 1971, CX Act has been setting the standard for measurement and guidance to help our clients improve customer service performance, customer value, and, overall, what we call “The Profit of Customer Experience™.” We pioneered the science of quantifying and managing the customer experience and applying that knowledge to help clients realize bottom-line results.​

With that legacy as our foundation, today CX Act continues to apply our leading-edge strategic insight, research products, and customer interaction programs to measure customer experience, increase customer loyalty and improve the bottom line. We know there is profit locked in every interaction –profit that can be released through more efficient and effective customer experience management.

Pioneers in the Field of Customer Satisfaction, Innovators in the Field of Customer Interaction.

See Who We Are

The Research That Started it All