Harvard Business Review Features CX Act

It’s not every day that your research and insights are featured on the web site of one of America’s most respected and prestigious business journals – The Harvard Business Review.

Which is why we’ve got a real spring in our step today at CX Act, where our very own Cindy Grimm and her expertise has been highlighted in content featured on the HBR web site.

We’ve opined quite a bit in 2015 about the importance of omni-channel in the CX marketplace and how our CX Act research (Omni-channel Customer Care Study and Touchpoint Study) contains learnings that can really help companies and brands understand how to navigate and take advantage – in the right way – of their multi-channel presence when engaging with customers.

So, without further adieu, here is Cindy’s piece in Harvard Business Review (hbr.org) – enjoy!